01 // INTRODUCTION
1. Overview & Scope
Crisp Video Labs (“Crisp Video Labs,” “we,” “us,” or “our”) operates the digital platform, creative studio, and production services accessible at crispvideolabs.com (the “Service”). This Privacy Policy governs the collection, processing, storage, and transfer of personal information and business data when you visit our website, book a call, submit creative briefs, or partner with us for performance video production.
We believe in plain transparency. We do not engage in surveillance ad tracking, we do not operate secret data brokers, and we treat every client brief with enterprise-grade non-disclosure confidentiality.
Key Principle
We only collect data strictly necessary to communicate with your team, scope your project, and produce UGC video ads for your brand.
02 // DATA COLLECTED
2. Information We Collect
We collect information you directly provide to us, as well as limited technical telemetry generated when you interact with our web applications.
A. Information You Voluntarily Provide
- Inquiries & Contact Details: Full name, corporate email address, brand URL, company name, monthly ad spend tier, and primary advertising channels (Meta, TikTok, Shorts).
- Creative Briefing Data: Product imagery, value propositions, customer objections, target avatar preferences, competitor angles, and brand guidelines uploaded for production.
- Commercial & Billing Data: Invoicing entity name, corporate billing address, VAT/tax identification where applicable, and payment transaction metadata handled securely by authorized payment gateways.
B. Information Collected Automatically
- Device & Telemetry Data: IP address (anonymized at edge), browser user agent, operating system, referring URL, and session timestamps.
- Security & Bot Prevention Data: Cloudflare Turnstile token validation to protect our contact forms from automated spam, credential stuffing, and DDoS attacks.
03 // PURPOSE OF PROCESSING
3. How We Use Your Information
We process personal and corporate data under legitimate business interests, contractual necessity, and consent:
| Data Category |
Primary Purpose |
Legal Basis |
| Contact Form Submissions |
Scheduling calls, reviewing your creative needs, and preparing custom quotes. |
Contractual Preparation |
| Product Briefs & Assets |
Directing, scripting, assembling, and post-producing custom UGC video ads. |
Contract Performance |
| Telemetry & Security |
Defending site infrastructure, mitigating DDoS attacks, verifying human submissions. |
Legitimate Interests |
| Invoicing & Licensing |
Issuing commercial master licenses and fulfilling statutory tax and accounting records. |
Legal Obligation |
04 // INTELLECTUAL PROPERTY
4. Brand Confidentiality & Unreleased Product IP
Direct-to-consumer brands frequently partner with Crisp Video Labs to prepare product launches ahead of public release. We treat client confidentiality with strict studio protocol:
- Default Mutual Confidentiality: All unreleased product imagery, launch dates, formula claims, private Figma decks, and paid media performance figures shared with our team are kept confidential.
- Quarantined Asset Storage: Uploaded client materials are maintained in access-controlled client project repositories and only accessible to editors actively assigned to your project.
- Showcase Rights & Permissions: We will never feature your finished ads in our public portfolio or showcase without your explicit written approval or prior public release in ad libraries.
Custom NDAs
Need a custom bilateral NDA signed prior to sharing unreleased prototype files or sensitive ad accounts? Reach out to [email protected] and we will review and sign your standard NDA before any files are shared.
05 // COOKIES & TRACKING
5. Cookies & Edge Analytics
We believe in privacy-conscious web architecture. We do not use intrusive cross-site tracking pixels or sell user behavioral data to data brokers.
- Essential Operational Cookies: Session tokens required for navigation, CSRF protection, and Cloudflare security handshakes.
- Anti-Bot Verification: Cloudflare Turnstile uses lightweight, privacy-preserving client evaluation to stop malicious bots without invasive Google reCAPTCHA tracking.
- Browser Controls: You can configure your browser to reject cookies or alert you when cookies are placed. Disabling essential cookies may impair form submissions.
06 // SUBPROCESSORS
6. Subprocessors & Data Disclosures
We do not sell, rent, or trade your personal data. We only share data with vetted infrastructure vendors necessary to deliver the studio platform:
| Provider |
Function |
Location |
| Cloudflare, Inc. |
Global edge CDN, DDoS mitigation, SSL encryption, Turnstile verification. |
United States / Global |
| Transactional Email API |
Secure dispatch of call booking confirmations and brief receipts. |
United States / EU |
| Encrypted Cloud Storage |
Secure staging of client briefs, high-resolution product PNGs, and master MP4 renders. |
United States / AWS |
07 // LIFECYCLE
7. Data Retention & Asset Archival
We retain client inquiry data for as long as needed to fulfill client projects and comply with statutory legal and tax obligations.
- Delivered Master Creative: Rendered master MP4 video files are archived for a minimum of 12 months from delivery to permit future hook variation cutdowns and client re-downloads.
- Client Working Briefs: Retained for the duration of the active client partnership or until deletion is formally requested.
- Inquiry Submissions: Retained for 24 months to maintain commercial correspondence records.
08 // REGULATORY RIGHTS
8. Your Rights (GDPR & CCPA / CPRA)
Depending on your geographic jurisdiction (including the European Economic Area, United Kingdom, and California), you possess statutory rights over your personal data:
- Right to Access: Request a full copy of all personal records we hold regarding your brand or identity.
- Right to Rectification: Request corrections to outdated contact or billing records.
- Right to Erasure (“Right to Be Forgotten”): Request the permanent deletion of your contact records and unreleased creative drafts.
- Right to Object & Restrict Processing: Limit how we process your business data for marketing purposes.
- California Privacy Notice: We do not sell or share personal information as defined by CCPA/CPRA. We do not discriminate against individuals who exercise privacy rights.
09 // CONTACT & DPO
9. Compliance Contact & Inquiries
For inquiries regarding this Privacy Policy, data subject access requests, custom NDAs, or commercial compliance, contact our legal and privacy team:
Direct Compliance Desk
Crisp Video Labs Legal & Data Protection
Email: [email protected]
Response times: Formal privacy inquiries and data removal requests are answered promptly, and always within the timeframes required by applicable law.